The VVBA serves the downtown Vista area through an executive director who works with member volunteers who serve on various committees. Committee issues and programs are identified and planned by the membership. Here are the VVBA Committees:

• Design/Mural. Enhancing the visual quality of downtown Vista using the basic design elements in the existing environment. Regular meetings 8 a.m. second Wednesday of month.

• Organization: Building an effective volunteer-driven management organization, guided by professional staff, with public and private support. Regular meetings 8 a.m. fourth Wednesday of month.

• Economic Restructuring: Recruitment of new businesses to balance the retail/service mix, putting vacant space back into productive use and improving the District's competitive market position. Regular meetings 8 a.m. first Thursday of month.

• Promotion: Planning and advertising the downtown as a unified shopping area through promotional events and marketing. Regular meetings have been changed to 1 p.m. third Wednesday of month. There is a Rod Run 2008 committee meeting at the beginning of the Promotions meeting.

The Board of Director meets at 8 a.m. on the third Wednesday of the month.

The Executive Committee meets on an as needed basis.

All meetings are held in the VVBA Board room, 127 Main Street. For further information, call or email our office.