About The Vista Village Business Association

Mission Statement:

The Central Vista Business Improvement District and Main Street Community are dedicated to the preservation and improvement of Downtown Vista through the implementation of the four-point strategy of the National Main Street Program. The VVBA was originally established in 1986 as the Vista Town Center Association, a 501(c)(3) non-profit organization to administer the revitalization of Vista's downtown under the four-point program of the National Main Street Association.

In 2005-2006 the VVBA went through the process and expanded its’ boundaries (see map) and raised BID fees for the first time in 10 years. The Vista Village Business Association (VVBA) through contractual agreement with the City of Vista, has been designated as the Advisory Board and steward of those funds. The VVBA is a non-profit corporation governed by a 12-member Board of Directors representing all downtown businesses - merchants, professionals, services, and financial institutions. The Board is elected from the membership and serves without compensation. The Board determines the programs based on input from the businesses and the budget required to pursue the objectives of the organization to meet the needs of its members. The VVBA serves the downtown Vista area through an executive director who works with member volunteers who serve on various committees. Below are the VVBA Committees:

• Design: Enhancing the visual quality of downtown Vista using the basic design elements in the existing environment. Regular meetings 8:00 a.m. second Wednesday of month.

• Organization: Building an effective volunteer-driven management organization, guided by professional staff, with public and private support. Regular meetings 8:00 a.m. fourth Wednesday of month.

• Economic Restructuring: Recruitment of new businesses to balance the retail/service mix, putting vacant space back into productive use and improving the District's competitive market position. Regular meetings 8:30 a.m. first Thursday of month.

• Promotion: Planning and advertising the downtown as a unified shopping area through promotional events and marketing. Regular meetings are held at 8:00 a.m. on the first Wednesday of month.

Who Should I Call?

The Vista Village Business Association , will be happy to answer any additional questions you may have about the VVBA and the Business Improvement District. We welcome your ideas and involvement. Participation from all members is welcomed and needed to make the difference the Association wants to achieve.

We are located at:

150 E. Broadway #A, Vista, CA 92084

Hours: Monday - Friday, 8:00 am - 4:30 pm
Phone: (760) 414-9391 * Fax: (760) 940-6210